This approach has been so effective that consumers now associate taurine with energy – to the extent that we often assume that energy drinks with taurine are more effective than those without. This creates more variation between the drinks and hopefully gives you an energy kick at the same time. The trick is to turn to other ingredients, like guarana and taurine, ones that could have extra energy impacts. Most of us are already getting plenty of it from coffee and even in some of our foods. Simply increasing the caffeine content isn’t the answer, as the different companies would just end up in an arms race over caffeine.īesides, too much caffeine is dangerous. Why Is It In Energy Drinks? There’s A Marketing AngleĬompanies often try to make their energy drinks as powerful as possible. At the end of the day, the structure of taurine will be the same whether our bodies make it or whether it is synthetically produced. However, it’s not clear whether our bodies can tell the difference. This does raise a familiar debate though, are synthetic chemicals good for us? Many people feel that natural is always better. This makes the amino acid fine for vegetarians and vegans (in fact, there are many vegan energy drinks). Instead, energy drink companies synthesize the taurine found in their drinks. But, we don’t still get taurine that way. This is where the name taurine comes from. It’s true that taurine was initially isolated from ox bile. That’s enough to put you off your energy drink for life, right? Urban myths say that taurine comes from bull urine or semen. 20 Drinks For Acid Reflux That Can Offer Easy Relief Where Does It Come From?
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